Friday, September 21, 2012
iPhone 5 Release
iPhone product releases continue to be a kind of performance art, even at the neighborhood Apple Store in the Marina. There were at least a dozen people camping out just before midnight last night.
8 hours later, the line went around the corner.
4 camera crews jockeyed for positions & interviewed people in line.
This on-camera presenter posed atop a packing case, waiting patiently for his cue.
At 8am, Apple employees in blue t-shirts led a count-down & then cheered & clapped as the 1st batch of customers entered the store. Reporters waited outside to pounce on the 1st purchasers to emerge with the new product.