Friday, September 21, 2012

iPhone 5 Release


iPhone product releases continue to be a kind of performance art, even at the neighborhood Apple Store in the Marina. There were at least a dozen people camping out just before midnight last night.

8 hours later, the line went around the corner.

4 camera crews jockeyed for positions & interviewed people in line.

This on-camera presenter posed atop a packing case, waiting patiently for his cue.

At 8am, Apple employees in blue t-shirts led a count-down & then cheered & clapped as the 1st batch of customers entered the store. Reporters waited outside to pounce on the 1st purchasers to emerge with the new product.

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