Partner For Life

On my recent trip through the Castro Muni Metro station, it was impossible not to notice that all the ad space was taken by posters for a Web site called partnerforlife.com. I suppose it's an upscale Internet dating service for gay men. It's a pretty slick campaign. Pictures of happy male couples with tag lines like "First dates are great. First anniversaries are better" & "Cruising is great. A copilot is better." They do a good job making determinedly single guys like me feel insecure.